I'm Aydin Anjom. I build the systems, and I show the before and after.
Novyx exists because most service businesses don't have a demand problem. They have a follow-through problem, and nobody on staff has the hour it takes to fix it.
How I got here
Operator first, builder second
I started Novyx in Houston in November 2025 after a couple of years of running the marketing and operations side of a direct-to-consumer supplement brand: conversion testing on the store, the unit-economics model, the acquisition-cost ceiling that governs the ad spend. That's where I learned that the number that matters is rarely the one on the dashboard's front page.
Three summers at a Houston patent litigation firm taught me the other half. I built the firm's patent lead-intelligence pipeline: 13 gigabytes of USPTO data screened from 139,000 medical-device patents down to 263 ranked private holders, 94% matched to a named decision-maker, then automated the six-step process into one command the firm runs without me. Building the thing is half the job. Handing it off so it keeps working is the other half.
Novyx's first engagement was a 60-day pilot for a two-city junk-removal company: a rate card, a job log, a dashboard, a review system, and a site Google could index. Average job value rose 26% across 31 jobs. The full case study shows the method, the numbers, and what didn't work, because a case study that hides its misses isn't one.
Now
Med spas, one pilot at a time
I work with med spa owner-operators on follow-up, rebooking, and win-back systems, built in n8n around the booking software they already run. The audit of one Houston spa's booking data found a 30% rebooking rate and roughly 200 patients a month leaving unbooked, which is the leak I build for. Every engagement starts with the owner's real numbers and ends with a before-and-after table.
I study finance and accounting at Indiana University's Kelley School of Business, and I work remotely from Bloomington with regular time in Houston.
Rules I work by
Three things you can hold me to
- Accuracy over impressiveness. Every number I publish traces to logged data, with n and dates shown. If I can't defend a figure when you ask "how did you measure that," it doesn't go on the page.
- The smallest system that works. I configure and wire far more than I build, and if your existing software already covers something, I'll say so.
- Measured before and after. If the numbers don't move, you'll hear it from me first.